New Ideas

GOODS & SERVICES

Self-Propelled Sprinkler. A lawn sprinkler that propels itself over any prearranged course at the rate of 17 feet an hour will soon be marketed by the Reel Sprinkler Co. of Toledo. With the hose laid out in any pattern on the lawn, the Reel Sprinkler (a rotating sprinkler at-'tached to a hose reel on wheels) moves forward under water pressure, winding up the hose as it goes, then shuts off automatically. Price: $50.

Hang-lt-Yourself. For do-it-yourself homemakers. the Birge Co. Inc. of Buffalo, oldest U.S. maker of wallpaper, will put on sale this month a plastic-coated paper that can be hung in a jiffy without fuss or mess. Birge's washable Quick Wall Covering is coated with a substance which thickens and becomes adhesive when the paper is soaked in a trough of water for a few seconds. Seams are easier to fit because of electronically cut edges. Price: $1.19 to $1.98 a roll.

Rolled Razor. Warner-Hudnut, Inc. of Manhattan began market-testing a new safety razor containing 32 blades in the form of a 40-in. ribbon of thin steel wound about a reel. As a blade becomes dull it is wound onto another roller and a new one slides into place. Price: $5.

Can Dough. Canned beef pot pie was put on the market by Trenton Foods, Inc. of Kansas City, Mo., which claims to be the first to can dough successfully. The pie needs no refrigeration, can be baked right in its pie-pan-shaped tin. Price: 69-c-, enough for three servings.

Lean Butter. To recapture some of the butter market lost to margarine, a group of officials of the Iowa Department of Agriculture will soon begin selling a butter called Dairy Spread, which is made of non-fat dry milk and 58% butter fat (v. 80% and more in regulation butter). The spread will be marketed by Dairy Foods Co., a Nashua, law firm set up by the Agriculture men. Price: about 20-c- a lb. cheaper than ordinary butter.

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