Monday, Sep. 07, 1953

Stories that appear in TIME have a habit of producing still other stories. Some recent examples:

TIME'S Letters Department recently received a letter from Reader Israel Efrati of Haifa, Israel. "I must admit that I don't take much interest in music," he wrote, "especially the heavy side of it. But, liking your magazine and the way it puts the information in front of the reader, I never miss a single column. I had my reward this week when I unexpectedly discovered something I have spent years looking for." The discovery was the mention of a concertmaster by the name of Josef Gingold, from Detroit. Continued Reader Efrati: "This is the name and most probable profession of my mother's cousin, who, when I last heard, was considered the musical genius of our family. I lost almost my whole family, which was exterminated by the Nazis in Poland. No wonder, then, that I am so eager to hear from a relative of mine, even if he is far away. I fully appreciate the fact that in a country as big as the U.S.A. thousands may bear the same name, but I have a feeling that I am not wrong in this case."

TIME'S Letters Department finally located Concertmaster Gingold, who had moved from Detroit to Cleveland, and forwarded his address to Reader Efrati. A few weeks later, back came a letter from Efrati announcing that his hunch was right. "I am happy to inform you," he wrote, "that Mr. Josef Gingold has replied to my letter, and he is the cousin I have been looking for during the past 13 years."

From Zinder, French West Africa, came a report of another chain reaction. It began with the cover story on Gwilym Price of Westinghouse (TIME, March 2), in which the role of the company's star appliance salesman Betty Furness was mentioned and some of the latest kitchen marvels described, including a new super-automatic range "which will preserve even the newest bride from cooking disasters." A month later, from faraway Zinder came a note from George D. Beacham, which was published in TIME'S Letters column. In his letter, Reader Beacham explained that he was soon to be married to a girl who, like him, is a missionary, that they were fascinated by the description of the new stove, and concluded: "More power to Westinghouse and Betty, but right now I'll look for the forgotten kerosene range and know that my bride will be very happy if I can get it."

Recently, another letter from Zinder rounded out the story. Wrote Reader Beacham: "You and readers of TIME may be interested to know that after my letter to you was published. the subject was not finished. Aside from letters and folders from enterprising and quick advertisers, I was also presented with two kerosene ranges as wedding gifts, one from a stove company in Cleveland and another from a company in Connecticut. I have heard of 'the American way of life.' This involves many things and is probably very difficult, if possible, to define. However, such reactions to my letter to TIME are, to me, part of that great definition. My open thanks . . . My bride also joins in thanks and is very happy for such help for her kitchen life ahead."

A report of one man's enterprise in the textile business sparked interest of mill owners in several parts of the world. It was the story (TIME, May 25) of Adolph Schuman, a 43 -year-old cloak & suitmaker (Lilli Ann Corp.) of San Francisco, who, in 18 years, built $2,000 of borrowed capital into a $7.1 million-a-year business. TIME reported his success story and also his private "Trade, Not Aid" plan, in which he works with European textile mills to modernize their operations, reduce costs so that fine Italian, French and Swiss fabrics can be bought at reasonable prices for his coat and suit plant in the U.S. Last month, resting at Deauville after another tour of France, Schuman said: "I'm amazed at the results of that story." Other importers who read the story have become interested in the Trade, Not Aid plan. It also caught the interest of mill owners in Holland, Belgium and Indo-China, who have got in contact with Schuman directly. And a syndicate of silk makers has invited Schuman to visit Japan. Schuman says that he plans to make the trip, talk over the possibility of exporting the raw silk to France for printing and refinishing before bringing it to the U.S. for dressmaking.

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