Proof

In the early days of television, newsmen often made dire predictions that TV would cut deeply into newspaper circulation. But they soon found out they were wrong; TV reporting of major news events seemed to whet readers' appetites for stories about them. Last week, when 40 million TV-viewers watched the British coronation, soaring newspaper sales all over the U.S. proved again that newspaper circulation thrives on TV. Said the New York Daily News: "Movie reels were rushed across the Atlantic . . . and fed into TV as fast as they arrived. The radio . . . brought the sounds of the coronation to the U.S. within seconds [and] we didn't look for any sensational sales. As things turned out, we actually sold 100,000 copies above normal, and could have disposed of 50,000 more if we had printed them. That was nothing short of sensational. The other newspapers around town had similar experiences .. ."

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