New Moneyman

G.O.P. National Chairman C. (for Charles) Wesley Roberts, who hails from Kansas, last week reached back to the Midwest for a new finance chairman of the Republican National Committee. To succeed Massachusetts' Sinclair Weeks, who resigned to become U.S. Secretary of Commerce, Roberts picked F. (for Frank) Peavey Heffelfinger, 55, millionaire Minneapolis grain man. Lean, hardworking Peavey Heffelfinger/- is executive vice president of F. H. Peavey & Co., an old (79 years), conservative, family-owned firm which operates elevators, grain trucks, flour and feed mills. As plain as an old shoe in dress, mannerisms, and the way he runs his business, Yale man Heffelfinger has kept largely in the G.O.P. background. But his wife, an early supporter of Harold Stassen, has worked in the G.O.P.'s Minnesota front ranks for more than a decade, has been a member of the national committee since 1948, and was an ardent Eisenhower supporter at last year's G.O.P. convention. One of the Heffelfingers' four daughters, Rosalie, is married to Philip Herman Willkie, son of the 1940 Republican nominee for President.

*A nephew of the great "Pudge" Heffelfinger, alltime great (guard) of Yale's 1889-91 football team, now 85 and relaxing in Texas.

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