Chrysler's Bid

"You don't make an investment of this kind unless you have confidence," said Chrysler Corp.'s President Lester Lum Colbert. "Tex" Colbert referred to the money (an estimated $25 million) that he had spent on the 1953 Chrysler line, which was unwrapped last week. Restyled from bumper to bumper, the new eight-cylinder models are priced slightly below 1952, the six cylinders slightly above.

Like the 1953 Dodge (TIME, Oct. 27), the 20 new models of the Chrysler line have smoother lines than the 1952s, with one-piece "wraparound" windshields and rounded corners at the top of the body. Though the car is an inch lower, head room has been increased. Visibility has been improved with 2 sq. ft. more glass area; the trunk compartment has 44% more luggage space. To such standard Chrysler extras as power steering, there will be added a new one: air conditioning.

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