New Ideas

GOODS & SERVICES

Car Cooler. General Motors announced an automobile air-conditioning unit as optional equipment for 1953 Cadillacs and Oldsmobiles. The small unit will be installed in the luggage compartment, pump cold air into the car through a grill behind the rear seat. In temperatures up to 110DEG, said G.M., the unit will cool a car to "comfort." Price: about $500.

Rain Hat. In Richmond, Va., the M. & B. Headwear Co. began sales of what it called the first nonshrinkable waterproof hat for men. Nonstitched, the cloth of the hat is laminated together and covered with a thin, transparent coat of plastic. Price: $2.98.

Colored Tires. In New York, the Lefferts Color-Wall Tire Service began processing tire sidewalls to match the color of the car. By vulcanizing a thin strip of rubber to tire sidewalls, the company turns out such hues as robin's-egg blue or Hollywood yellow. Price: $5 per tire.

Dust Up. Daycon Products Inc. of Washington, D.C. began sales of Endust, a chemical that when sprayed on floor mops coagulates dust for house cleaners. It forms dust into small balls of lint which can be easily shaken off the mop on to a newspaper. Price: $1.79 for a 10 1/2-oz. can.

New Synthetic. The Firestone Tire & Rubber Co. began production of a synthetic rubber which it claims is as good as but cheaper than the famed "cold rubber" synthetic now used in making most tires. The new synthetic is usable directly after coming out of the "hot process" tank, eliminates the need for costly refrigeration used in present synthetic processes. Another advantage: the new rubber will cut costs of future construction of synthetic plants.

Atomic Yardstick. For Civil Defense groups, the Magnex Corp. of New York put on the market an Atometer, a 1-oz. vial for testing atomic radiation. When exposed to gamma rays, the chemical in the vial changes color, thus permits defense workers to judge accurately the amount of radiation in the air. Price: $2.

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