New Ideas

GOODS & SERVICES

Message Taker: In New Jersey, the Bell Telephone Co. demonstrated two machines to answer the telephone when no one is home. One machine has a permanent recording cylinder which takes up to 20 messages, can be wiped clean and used again. The other takes up to 125 messages but requires record changes. Both instruct callers to do such things as "call back this afternoon." Charge per month: $12.50 each, plus a $15 installment fee.

Champagne Cork: The United States Rubber Co. began production of a new all-rubber champagne cork which it says will stop costly leakage, keep the wine more effervescent, give a nicer pop when the bottle is opened. Price: about 8-c-.

Scented Plastics. In New York, Plastron Inc. put on the market flower-scented plastic shower and window curtains. Developed by Monsanto Chemical Co., the scents are blended in while the plastics are being made, are guaranteed to smell like roses, carnations or cedar for several months. Price: $1.98 for the shower curtain, $3.98 to $4.49 for curtain sets.

Bug Killer. Philadelphia's Exterminator Corp. of America began selling a 7-oz. electric sprayer which permeates up to 15,000 cubic feet with a bug-killing chemical called lindane. Price: $6.95.

Quick Curl. The Gillette Co. put on sale the Bobbi Pin-Curl home permanent, which eliminates the need for bulky curlers and a neutralizing solution. A woman simply applies the waving lotion, puts her hair up in special bobby pins and gets a wave overnight. Price: $1.50.

Colored Heat. In Harriman, Tenn., the McLain & Bryson Oil Co. put out a paint which, when put on such things as machine tools, changes color with the heat. Applied in varicolored bands, the paints register heat levels. The paint can be put on almost any surface, is particularly useful where ordinary heat gauges cannot be installed. Price: $30 a pound.

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