Enter U.S.A.

On to 10,000 newsstands around the U.S. this week went a handsome, new pocket-size magazine, U.S.A., "The Magazine of American Affairs." Its publisher: the National Association of Manufacturers. As N.A.M.'s first try at putting out a general magazine, U.S.A. is "devoted to analyzing, discussing and interpreting American affairs . . . for serious people . . . who care enough about what is going on in their country to bother to read about it." With a press run of 88,000 copies on the first issue, N.A.M. is ready to sink $190,000 this year into publishing its 25-c- magazine, will take no ads. It hopes to find a large audience outside of NAMsters, who will get U.S.A. automatically.

As editor, N.A.M. picked one of its own staffers, Edward Maher, 49, once editor of Liberty and founder of a short-lived Washington daily "trade paper of Government." In U.S.A.'s 128 pages, Editor Maher plans to run 15 articles a month, a lead editorial, and one condensed book. The first issue's articles range from inflation and Anglo-American relations to atomic energy and the Soviet mind, with such contributors as ex-Satevepost Editorial Writer Garet Garrett, Southern Democrat Senator Harry Byrd, General Electric's engineering boss, Harry A. Winne, Historian and Editorial Writer Gerald W. Johnson. Said Editor Maher: the magazine is "after calm discussion rather than controversy." For the N.A.M., which is often choleric, the first issue was remarkably calm. It looked as if U.S.A., rather than being a house organ, might become a respected member of the press of the right.

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