Each year thousands more subscribers take TIME with them on their vacations. Their changes of address plot some of the more interesting recreation habits of the country, reports Ed King, our subscription service general manager. Already some of our peripatetic readers are heading across the country to favorite vacation spots, but most are simply planning to shift northward or waterward away from hot cities and their suburban rims. Even West Coasters, who show less yen to move with the seasons than anybody else, are scheduling some trips into the Pacific Northwest. In the East, Cape Cod remains the traditional favorite, with all of northern New England again due for visits by many TIME subscribers. King also notes that across the country TIME-reading students and teachers are happily changing addresses after the winter's study.

If you will be at any single vacation address for a month or more, see page six for instructions on changing your address.

Otherwise, when you are about to leave please advise your postman not to send us a change of address card.

Many readers, not bothering to change address, pick up copies as they travel. Already our newsstand men are making plans to fill the need for copies at the vacation spots. If this year is like most, the Cape Cod area will demand a 700% increase over its winter order. Atlantic City, Asbury Park and the Minnesota lake area will quadruple, northern Michigan will increase five times, and Yellowstone, a winter shutdown, will jump to several hundred copies a week.

The Paris circulation office is adding a list of U.S. subscribers who will read the Atlantic Edition while summering in Europe. But most of that edition's vacation changes are for its regular readers in European cities, now headed for the French Riviera and Italy.

Some of the summer changes are more for business than for pleasure. California Assemblyman Carley V. Porter, who hasn't taken a vacation for ten years, recently changed his address from Compton to Sacramento, where he attends an active session of the state legislature. Recently, longtime (about 14 years) cover-to-cover Reader Porter said: "For the busy man there is no substitute for TIME."

The trends in CA's (as circulation men call changes of address) tell more than vacation habits. For instance, since U.S. mobilization began to take hold, the total number of CA's has bounced up 21% above the same period last year.

Bernie Auer, Circulation Manager, recently found out something else interesting about address changing. He wrote letters to the new residents of houses lately occupied by TIME subscribers. Many of these new residents corroborated Auer's guess that they, too, would be the kinds of people who read TIME, and accepted his invitation to subscribe. "Or maybe," says Auer, "somebody left an old copy lying around."

Cordially,

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