Tenderfoot Savers

To corral small-fry depositors, Atlanta's Citizens' and Southern National Bank twirled a new rope last week. It set up a Hopalong Cassidy's Saving Rodeo. For a minimum deposit of $2, Hoppy's worshipers got a "tenderfoot" badge and a plastic bank shaped to look like their hero. As their savings grow, so will their rank--from "wrangler" (a $10 account) to "Bar 20 Foreman" ($500). For all this, the bank paid Cassidy a set fee: 50-c- per new account plus $1 for the thrift kit. In four days the Citizens' National, Georgia's largest bank, reported more than 1,000 new savings accounts, prepared to expand the club to its 14 branches in other cities. Elsewhere in the U.S., some 200 other banks had started the savings clubs, turning some 196,000 little shavers into savers.

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