Light Up

In the highly competitive cigarette industry, there were some significant changes in the standing of the leaders While domestic consumption in 1950 rose to a record total of 361.3 billion cigarettes, not all companies shared in the increase. Last week Printers' Ink reported the new box score:

First, Camel (R. J. Reynolds), up .5% to 98.5 billion.

Second, Lucky Strike (American Tobacco) down 9.7% to 82.5 billion.

Third, Chesterfield (Liggett & Myers), down 2.2% to 66 billion.

Fourth, Philip Morris (Philip Morris), up 19.5% to 40.4 billion.

Fifth, Pall Mall, put out by a subsidiary of American Tobacco. Pall Mall made the most spectacular gain, boosting sales 38.2% to 23.5 billion cigarettes, thereby pushing Old Gold (P. Lorillard) out of fifth place.

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