Better Titles?

U.S. theater managers complain that Hollywood gives good pictures misleading titles. In their trade magazines, the box office men have pointed out that All the King's Men leads some moviegoers to expect a medieval costume piece. Annie Get Your Gun? It sounds like a war picture about women.

In Tulsa, J. C. Hunter, president of the Ralph Talbot theater chain, took matters into his own hands. To boost lagging business on 20th Century-Fox's farce railroad western A Ticket to Tomahawk, he renamed it The Sheriff's Daughter, and his box office boomed. Last week Fox officials grudgingly admitted that Theaterman Hunter might have a good point. The studio gave all exhibitors permission to substitute the more inviting title for A Ticket to Tomahawk.

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