TV Tabloid

As the television industry expected, summer brought a slight dent in its selling boom. But television's biggest producer, Radio Corp. of America, last week decided that the off season was just the proper time to push its sales all the harder. As it brought out a new line of 18 models, priced $40 to $200 lower than its previous sets, RCA announced a whopping advertising program, estimated at $20 million. This week, in the Sunday editions of 40 U.S. newspapers with a combined circulation of 10,760,000, RCA will launch its campaign with 12-to 16-page inserts the size of a tabloid newspaper. Editor & Publisher thought it was the biggest simultaneous "spread" in U.S. advertising history.

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