Monday, Jul. 10, 1950
Inducement
To millions of West German moviegoers, life in the U.S. must seem rugged if not downright hazardous. Of some 78 feature-length Hollywood films scheduled for release in occupied Germany this year over half are westerns and thrillers. Last week, Washington announced a $2,500,000 deal to give the Germans some "essentially accurate information about the US" and enough high-caliber films to "reflect credit upon the culture of the U.S."
In contracts with nine major studios and independent producers, ECA promised to sponsor (as an addition to the regular Hollywood supply of six-guns and sin) 72 carefully selected pictures. The Government agreed to guarantee, on each movie, the conversion of shipping and supply costs and up to $25,000 in earnings from blocked Deutsche marks into dollars. Sample ECA-picked films: The Heiress, The Informer, The Hasty Heart, Snow White and the Seven Dwarfs.
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