Monday, Jun. 05, 1950
Slow Dissolve
In the past five years, the number of soap operas on the two major networks has dropped from 38 to 31. Might the decline be developing into a trend? Next week two more soap operas, Today's Children and Light of the World, will slip off the air. But listeners need not be too hasty about cheering a clear gain. The replacement for the soap operas is a new giveaway, sponsored by General Mills and called Live Like a Millionaire (weekdays, 2:30 p.m., NBC). Its gimmick: children are invited to bring their "talented" parents to the studio to compete for a weekly $1,000 prize and free trips.
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