The Old HJ.

Looking for an ear-catching name for his new, lower-priced car, Automaker Henry J. (for John) Kaiser set up a $200,000 contest. The result was prodigious: some 450,000 people submitted names. Last week Kaiser-Frazer picked the winner. It wasn't easy, since about 100 contestants had submitted the same name. K-F awarded first prize of $10,000 to Mrs. Charles Atkinson of Denver because she had written the best 25-word reason for her choice. The winning name: Henry J.

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