The Rambler

In the race of the big-car makers to bring out a smaller, cheaper car, Nash this week became the first to hit the market. It unveiled the Rambler, * a small (100-inch wheelbase), trim, five-passenger convertible with an 82-h.p. motor. Most notable feature: the top does not fold down but slides down through heavy steel side-rails like the top of a rolltop desk. The price: $1,808, including radio, heater and air-conditioner, about $300 less than the bigger Ford and Chevrolet convertibles with similar equipment.

Before long, Nash hopes to have Rambler sedans ready to sell, probably in the $1,100 range. Nash is spending $5,000,000 to expand its Kenosha, Wis. . plant to build bodies for the new cars, has already produced enough convertibles to stock its dealers. It has not yet made up its mind whether it will make the N.X.I. (TIME, Jan. 16), a still smaller and cheaper car that it paraded around the U.S. last winter to see if there was a market for it.

* The name of a car once produced by the Thomas B. Jeffery Co. which Nash later bought out.

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