X-Ray Stamp

With "Norzon," an artificial suede fabric, the Behr-Manning Co. of Troy, N.Y. hit the jackpot. Because Norzon wears as well as real suede and can be washed with soap & water, shoemakers were quick to use it. In 2^ years they have put Norzon into an estimated 35 million pairs of shoes. But like many another company with something good to sell, Behr-Manning has been plagued by cheap imitations and complaints when the imitations did not hold up.

This week, Behr-Manning began foiling imitators. Henceforth, its trademark will be stamped with a special ink on every piece of Norzon. Even when hidden by the lining, the stamp will show up under an X-ray machine such as many shoe stores now use for fitting.

This file is automatically generated by a robot program, so reader's discretion is required.