The Old College Try

As the buyer's dollar became more & more elusive (see The Economy), more & more businessmen were going after sales last week with the old college try:

P:| In Seattle, an insurance salesman refurbished an old trick to sign up the uninsured. He got pictures of unsuspecting prospects, had an artist brush in the lines, sags and bags they might have at 65, and confronted the subjects with the question : "What are you doing to take care of this fellow?"

P: In Manhattan, Rootes Motors, Inc. rented out its British-made Hillman autos for as long as two weeks with gas and oil free (minimum weekly charge: $65) and promised to deduct rental payments if the renter bought the car ($1,795). Like other British automakers, Rootes also offered tourists the chance to pay for a car in the U.S., pick it up and drive it in England this summer, and have it shipped back free of charge.

P: In Tulsa, a furniture store offered every customer three chances on a 1/16th interest in an oil well being drilled near by, kept the public posted in daily newspaper ads on the depth of the well.

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