You may be interested to know that one country in the world now has as many English-speaking readers of TIME per capita as the U.S. That country is Canada. This generous acceptance of an American news publication by another country had its beginning in 1924 (TIME'S second year of publication), when 172 copies were sold in Canada. In 1928 circulation had reached 1,000; in 1936, 9,000; today it is 108,000. These subscribers and newsstand buyers get their own edition, TIME Canadian, which is the same as TIME'S U.S. edition except for a maple leaf insigne on the cover, three full pages of Canadian news, and its own advertising directed to the Canadian market.

Unlike TIME'S three other International editions, which are published by TIME-LIFE International for readers in 178 countries and possessions outside the U.S., TIME Canadian has not had to struggle with transportation difficulties, censorship, bans, dollar shortages, import restrictions, iron curtains, and a host of other problems. It is printed in Chicago, and copies are in the hands of most Canadian readers by the time U.S. readers get theirs.

With the advent of TIME'S Canadian edition in 1943, we established a permanent news bureau in Ottawa. Since that time, as TIME Canadian's circulation and advertising volume have more than doubled, our Canadian coverage has grown steadily. We now have additional bureaus in Montreal and Toronto plus 26 string correspondents who are high-ranking journalists on Canadian newspapers. This Dominion-wide network of reporters represents an increasing effort to get the best possible coverage of the news in Canada.

Over the years we have learned a good deal about our Canadian readers. They include all of Canada's 20 cabinet ministers, Prime Minister Louis St. Laurent, Skater Barbara Ann Scott, and businessmen like Edward P. Taylor, president of Argus Corp., etc. A majority of them are businessmen, of whom 75% are executives. More than 75% of all our readers in Canada live in cities.

Those who live beyond the reach of fast surface mail get their copies of TIME Canadian each week by air--so that they can read the news while it is still fresh. For instance, eight copies go via Canadian Pacific Air Lines to subscribers in Aklavik above the Arctic Circle in the Northwest Territories near the Beaufort Sea, where Subscriber J. C. Callaghan claims that not even good radio contact can be guaranteed. Other copies are flown to subscribers like George Pinsky at Fort Resolution on Great Slave Lake in the District of Mackenzie, across the lake to Gordon D. Scram-stad in Yellowknife, and farther north to D. E. Webster in Good Hope.

In my Letters of February 28, March 21 and April 11, I discussed our three other International editions: the Latin American, printed in Jersey City; the Atlantic, printed in Paris for Europe, the Middle East and Africa; the Pacific, printed in Honolulu and Tokyo for the Far East and Pacific areas. This Letter on TIME Canadian completes the story of TIME'S International editions.

Cordially yours,

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