K-F Cuts

To spur slumping sales, Kaiser-Frazer Corp. last week took a bold step: it cut auto prices 10% to 15%, by far the biggest reductions made by any automaker since the war. The slash brought the list price of the lowest-priced model, the Kaiser special, to $1,995--a drop of $333. The smallest reduction was $198 on the Frazer. The company said that "starting up" costs had been absorbed and that steel end auto parts were now available at lower prices.

K-F also brought out a new model, the Traveler, a combination sedan and station wagon with a list price of $2,088. The rear of the Traveler opens up (see cut) and the back seat folds down on the floor, making a lugeage compartment almost as large as a station wagon's. K-F figured the car would be fine for small businessmen and farmers, who could use it as a truck by day, a family car by night.

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