Two Down

It was a tough week for magazines:

P: After 19 years, the Pittsburgh Bulletin Index quit. In its hectic lifetime, the B.I. had been at times a society chronicle, at times a muckraking political journal. But for most of the last 15 years, it had been a regional newsmagazine (peak circ. 12,000). The changes failed to turn it into a moneymaker. At the end, it was losing $1,000 a week.

P: Street & Smith, which had folded Pic to give its press time and paper to Mademoiselle's Living (TIME, Oct. 11), decided to stop Living for a while. The slick-paper, homemaking magazine, an offshoot of Mademoiselle, hit a top circulation of 275,000. But S. & S. thought it was too costly to produce, not practical enough in its approach. In the fall, the editors plan to try Living again.

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