East Meets Midwest

This week, network TV made the big jump from the Atlantic to the Mississippi. American Telephone & Telegraph officially opened coaxial cables between Philadelphia and Cleveland. It is now possible for a show to be telecast simultaneously over the area from Boston to Milwaukee to St. Louis and Richmond.

The added stations and bigger audiences meant that TV networks might this year cut their skyrocketing losses. Yet none of the networks was entirely happy. Because there are only two coaxial cables, their use must be divided among NBC (which has more sponsored TV shows than any of the others), CBS, ABC and Du Mont.

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