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For the week starting Friday, Dec. 31. Times are E.S.T., subject to change.

New Year's Eve (Fri. 10.30 p.m., ABC)--as celebrated in five cities.

Football: Cotton Bowl (Sat. 1 p.m., Mutual). S.M.U. v. Oregon. Orange Bowl (Sat. 2 p.m., CBS). Texas v. Georgia. Rose Bowl (Sat. 4:45 p.m., CBS). Northwestern v. California.

It Happened in 1948 (Sat. 7:30 p.m., ABC). The year's top news stories.

What Will Happen in 1949 (Sat. 9 p.m., Mutual). Guesses by 13 undismayed experts about the future.

New York Philharmonic (Sun. 3 p.m., CBS). Violinist Ginette Neveu.

Telephone Hour (Mon. 9 p.m., NBC). Ferruccio Tagliavini and Pia Tassinari.

President's Message (Wed. 1p.m., all networks). The State of the Union.

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