Snap! Crackle! BOOM!

In its lonely isolation at Battle Creek, Mich., the Kellogg Co., maker of Corn Flakes, Krumbles, Rice Krispies ("Snap! Crackle! Pop!") and other crepitant delicacies, believes that the world would be cozier if its kiddies got to know each other better. To enshrine this thought and celebrate Kellogg's first 50 years of crisp cookery, each box of Kellogg's Corn Flakes is now decorated with a postcard on which U.S. children are urged to write notes to "pen pals" in some foreign land. On request, Kellogg's will provide name of land and child. It hopes thereby "to encourage world understanding and make future wars unlikely."

Last week, on the other side of the world as well, there were dreamers and visionaries who believed every bit as firmly as Kellogg in the efficacy of the pen pal.

Their inspiration, however, came not from Krispies or Krumbles, but from the Kremlin. Canada's Department of External Affairs warned that increasing numbers of pen pals from Europe's Soviet zones have been writing their Canadian friends offering to exchange pictures of "our beautiful cathedrals" for picturesque scenes of Canada's coasts. The Iron Curtain pen pals said they were especially interested in harbors and docks, liked telephone directories and road maps too.

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