Deglamorization

Hollywood has spent years seeking the bubble reputation for glamor. Now it has decided to kill the pretty illusions that have cost so many millions to maintain. The trouble is, the public began to suspect that Hollywood glamor was synonymous with loose living. Some moviemen believe that this suspicion, deepened by the congressional Red hunt last fall, is a factor in the current box-office slump.

For the first time, the movie industry will give the public a look at what really goes on back of Hollywood's colossal, glossy front. The look: a series of short "industry propaganda" films.

Last week RKO completed the first of these shorts. Let's Go to the Movies is a broad, awed survey of how U.S. movies are produced, distributed and exhibited. Coming: Film Actors (M-G-M), which will prove that, underneath, the boys & girls are really just hardworking, clean-living kids; The Art Director (20th Century-Fox), which will debunk such box-office attractions as earthquakes and moonlit water by disclosing trade tricks of process photography and set construction.

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