Stop, Look, Listen

In spite of roadbed conditions on the newly laid track, the television express was picking up speed. NBC last week linked a new station--WBAL-TV of Baltimore--to its Eastern chain. Gloria Swanson, 48, doyenne of silent cinema sirens, signed up for an hour-long program (baking cookies, retailing gossip, showing off hats) on WPIX, starting in June. CBS announced that a new network series, beginning April 6, would take the camera right into Broadway theaters for a scene or two; Lucky Strike would sponsor, and the curtain-raiser would be a snatch of the hit of the year, Mister Roberts. The U.S. Golf Association agreed to let NBC televise its big tournaments for the next five years, beginning with the U.S. Open in June.

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