Monday, Mar. 08, 1948

Dealer's Deal

Tubby, easygoing Fred Emich holds a $6,000-a-year state government job in Illinois, but for good & sufficient reasons he has never forgotten that twelve years ago he was a Chevrolet dealer. Last week his long-extinct dealership made Fred Emich a millionaire, at least on paper.

Emich lost his dealership because General Motors ruled that he was doing a bad job. Emich charged that it was because he ran his own little financing company, which cut into the business of General Motors Acceptance Corp. Prodded by an attorney for the Government (which had started an antitrust suit against G.M. and their Acceptance Corp.), Emich sued G.M. for $435,000. He asked triple damages under the antitrust law.

Last week, after four months of testimony, a federal jury in Chicago awarded him the full amount of his bill. The damages: $1,236,000. G.M. will appeal.

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