TIME'S MILESTONES

February 1922--First office for work on the Newsmagazine set up at 141 E. 17th Street, New York City.

March 3, 1923--Vol. I, No. 1 of TIME. Editors: Briton Hadden, Henry R. Luce; Associates: Manfred Gottfried, Thomas J. C. Martyn, Alan Rinehart, John A. Thomas. Circulation Manager: Roy E. Larsen. Advertising Manager: Robert L. Johnson. Circulation: 12,000.

Nov. 5, 1923--First coated-stock ("slick-paper") cover. The man-on-the-cover that week: Giulio Gatti-Casazza, manager of Manhattan's Metropolitan Opera.

October 1924--Circulation: 50,000.

November 1924--TIME'S Letters column first appeared. A correspondent announced himself as a "cover to cover" reader. (TIME still cherishes his kind.)

September 1923--TIME moved to Cleveland.

December 1923--Circulation: 100,000.

January 1927--First red-bordered cover and first color advertisements.

April 1927--Tide, an advertising trade paper, started by TIME Inc. Sold, November 1930.

August 1927--TIME'S editorial office returned to New York. Its printing moved shortly afterward to R. R. Donnelley & Sons, Chicago (Donnelley has printed TIME ever since).

January 1928--First Man of the Year: Charles A. Lindbergh.

October 1928--Circulation: 200,000.

November 1928--First color cover: Emperor Hirohito of Japan.

January 1929--First managing editor, John S. Martin.

Feb. 27, 1929--Briton Hadden, 31, died of a streptococcus infection which reached his heart. Hadden's illness was the occasion for appointing a managing editor. Before that, Luce and Hadden had alternated as editor and business manager.

August 1929--TIME'S morgue began to grow from a file labeled by Foreign News Researcher Cecilia Schwind "material which ought to be kept." TIME'S morgue is now a vast fact silo with a staff of 57 people.

November 1929--TIME'S first news bureau opened, in Chicago, by David Hulburd.

February 1930--First issue of FORTUNE.

February 1930--TIME circulation: 300,000.

March 1931--MARCH OF TIME radio program started.

April 1932--TIME Inc. acquired ARCHITECTURAL FORUM.

May 1932--TIME moved to the Chrysler Building.

November 1933--John Shaw Billings, managing editor.

October 1934--Circulation: 500,000.

February 1935--First issue of MARCH OF TIME motion picture.

March 193$--First Current Affairs test.

October 1936--TIME censored in England for stories on Edward VIII's abdication crisis.

November 1936--TIME became member of Associated Press.

November 1936--First issue of LIFE.

September 1937--Manfred Gottfried, managing editor.

March 1938--Circulation: 700,000.

May 1938--TIME moved to TIME & LIFE Building, Rockefeller Center.

May 1938--TIME absorbed Literary Digest.

September 1939--Roy E. Larsen elected president of TIME Inc.

May 1940--Philadelphia printing operation begun (in addition to Chicago).

March 1941--P. I. Prentice appointed publisher.

May 1941--First Latin American edition of TIME. (Current Latin American circulation: 41,447.)

May 1942--Maurice T. Moore elected chairman of the board.

July 1942--Circulation: 1,000,000.

November 1942--TIME'S first "pony edition"--a miniature magazine for overseas distribution, mostly to U.S. armed forces.

February 1943--T. S. Matthews, managing editor.

February 1943--First Canadian edition of TIME. (Current Canadian circulation: 119,561.)

March 1943--H. H. S. Phillips Jr. appointed advertising director.

April 1945--TIME'S European edition started printing operation in Paris.

November 1943--James A. Linen, publisher.

Jan. 14, 1946--Circulation: 1,500,000 (current world-wide circulation: 1,975,000).

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