Monday, Jul. 01, 1946
Yammer-Yammer
What many suffering listeners have wanted to do, one finally did last week. Mutual's program director, Charles Bulotti Jr., was relaxing at home, listening to dance bands over his network. He suddenly got fed up with the "yammer-yammer" of his announcers. Next day, in four sizzling pages, he told them to cut it out.
"People tune in dance bands to listen to music, not to be annoyed by gibberish from an announcer who is not prepared, either in script or in wit, to be amusing," he wrote. (What's more: no more gratuitous comment from bandleaders. Said Bulotti: "It sounds ridiculous to have bandleaders commenting on world affairs, politics and the Russian situation.") He also ordered "all yelling and whistling at the opening and the closing" of Mutual broadcasts to be stopped pronto. "It [makes] the ballroom . . . sound like a noisy saloon filled with bawdy characters intent on drowning out the music."
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