Monday, Jan. 21, 1946
Folk Operas
The Metropolitan Opera Co. wants advice from the public, and intends to get it. The Met is going to let the great un-ermined radio audience select six of next season's performances. For the first time in history, the Diamond Horseshoe will see the opera matinees that the mass audience of dial twisters wants to hear.
The Met's decision was proof of its satisfaction at the 15-year-old Saturday matinee broadcast, which brings in $12,000 a week from Texaco, sponsor of the ABC airing. The Met also wanted to pay a compliment to an audience which may be undressed--or even unwashed--by Horseshoe standards, but is not untouchable. In 1940, a third of the Met's million-dollar contributions came from radio listeners.
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