In Bob, Out Bing

The Crosby boys were pretty busy.

Big Brother Bing, 41, ducked reporters in Manhattan last week. The Groaner had refused to go back on the Kraft Cheese Co.'s Music Hall after his summer vacation; the company claimed that his contract didn't expire until 1950. Bing and his business-managing brothers, Larry and Everett, insisted that the contract was technically dead. And until Der Bingle could name his own terms, including the right to transcribe his programs weeks before they are broadcast, he was deter mined to cheese it. Kraft took its grievance to court.

Young Brother Bob, 32, returned to the air after 14 months as a marine in the South Pacific. His sponsor: young Henry Ford II, who hoped that Bob, 'with his only faintly Bing-like crooning and corny chatter, could capitalize on Bing's absence, sell young America on postwar Ford convertible sport roadsters.

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