Peace over the Counter

Flossy, ad-packed American Druggist's stock-in-trade is advice on how to dress up a drugstore, on new ways to sell Epsom salts, etc. Not so the July issue, out this week. For hot-weather reading, Druggist's 60,000 subscribers were served up 13 high-minded pieces on how to build a better world. Articles on "Understanding Russia" replaced "Tomorrow's Cosmetic Sales."

The man behind the stunt is jut-jawed Editor John W. McPherrin, whose theory is that the corner druggist is, or should be, the "neighborhood statesman." He persuaded such traveling salesmen of ideas as Eric Johnston, Maury Maverick, Vincent Sheean and William L. Shirer to write the global think pieces in sixth-grade spell-it-out fashion. Altogether, it was a strange posset for American Druggist's publisher to push over the counter. The publisher: William Randolph Hearst.

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