Monday, May. 28, 1945
TIME comes out in Paris on Saturdays now.
When the end came in Germany, many of the fighting men who won that victory were reading about V-E day in TIME'S May 14 issue almost as soon as you were--less than 48 hours after that same issue went on sale in the U.S.
And just four days after Hitler's death G.I.s in France were reading about the end of this great double-crosser in the issue of TIME which had Hitler crossed out on the cover. "Christmas, Mac," said one soldier in Paris when he picked up the May 7 issue on May 5, "I wonder if this issue's out in the States yet?"
"Everywhere comment was the same," cabled Kip Finch, Manager of TIME'S Overseas Editions. "At the ATC Depot in the Place Vendome six G.I.s and a lieutenant grabbed for copies. And when they noticed the date on the cover they 'really gawked; they hadn't seen .an American magazine later than March. As I went on I looked back and there on their blanket rolls sat the seven soldiers with their heads buried in seven copies of TIME--oblivious even of the passing Parisiennes.
"Another G.I. asked for a dozen copies to take to his unit. 'They'll be read to a frazzle,' he said. 'We haven't seen anything like this since we came over.' "
Record-making deliveries like these are possible only because of another new TiME-edition (our 28th) -- TIME'S European Edition, printed right on the spot in Paris every week.
Actually, this week's TIME is the ninth we have run off on our presses in Paris: the first, with General Ridgway and his paratroopers on the cover, was being distributed at 9 o'clock on the morning of Tuesday, April 10. Since then the print order has been growing by leaps & bounds--to 25,000 with our third issue--to 100,000 two weeks back.
And just as TIME was the first U.S. magazine to be printed for our troops in Australia, in India, in Persia, in Egypt, in Italy, in Hawaii and the Philippines, so once again TIME was the first American magazine to be printed in France for our troops in the European Theater of Operations.
Said General Eisenhower when he read the first issue of TIME-in-Paris: "I know our soldiers will really appreciate it." And it was the same all down the line. A mess sergeant pleaded: "Please don't leave TIME for the guys until after mess. If they get it while they're eating they wait and wait."
Soon we hope the print order for this new edition will go higher still--until we can make TIME available in the E.T.O. to every news-hungry American who wants it--and get it to him almost as fast as you get it right here at home each week.
I have just heard that TIME is also the first American magazine to return to Norway and Denmark -- with more than 17,000 copies of our Stockholm-printed edition distributed there this week.
All of us here get a special satisfaction out of seeing TIME go freely once more into countries which were insulated for so long from free and truthful journalism--and I thought you might like to know about it too.
Cordially,
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