Monday, Nov. 27, 1944
Six & Seven
FISCAL
The Treasury Department, looking for new ways to sell war bonds, tried tough talk to sell War Loan VI. Hattie Carnegie, Manhattan couturier, went the Treasury one better. In windows usually devoted to high-priced chichi escapism, Hattie Carnegie tried realism. Her shocker set off protests: one customer complained that after seeing the display, she was unable to eat her lunch at the superswank Colony Club.
Hattie Carnegie finally relented last week, closed a discreet curtain on the photographic blowup of limbless men, leaving only the papier-mache model in the wheel chair to remind her customers of War Loan VI.
War Loan VI will be the toughest one yet to sell. Even so, said Treasury Secretary Henry Morgenthau, its $14,000,000,000 goal is set far too low. It will pay for less than two months of war. Franklin Roosevelt released a whopping figure as proof: the war is now costing the U.S. $250,000,000 a day. Said Secretary Morgenthau: there will eventually have to be a War Loan VII.
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