Keep Prices Down

The General Electric Co. flung a challenge at its competitors, and to industry in general. Charles E. Wilson, G.E.'s president, said, "There have been too many pat statements that consumer products and services will have to cost 25% to 30% or more after the war because labor costs are up. That is shallow and passive thinking." Forthwith Wilson submitted for consumer and employe approval G.E.'s post war "Blueprint for Action." On the blueprint was sketched a bold plan to : 1 ) sell G.E. postwar products at the same prices as before the war; 2) maintain the take-home pay of G.E. employes, working a 40-hour week, at their high wartime level of earnings.

To achieve these objectives without going broke, G.E. will capitalize on industry's most valuable by-product of war production -- the greater productive efficiency of labor. By aggressively tapping new markets, G.E. hopes to lift its annual sales volume from 1940's $400,000,000 to $800,000,000.

This file is automatically generated by a robot program, so reader's discretion is required.