Monday, Oct. 23, 1944
Everything Goes
Camel-smokers walked at least a mile for any kind of cigaret; candy-eaters really lost weight for lack of sugar; gum-chewers glumly clumped their jaws on nonresilient chicle. Again & again weary clerks reminded shoppers, as nastily as they could, that there is a war on. Prospects for an early letup were gloomy:
P: Civilians were getting 2.09% fewer cigarets this year than last. The shortage, universal throughout the U.S., had only started; leading brands will be increasingly scarce during the winter, with no real letup until after V-E day. Reasons: 1) manpower; 2) shortage of paper for shipping cartons; 3) a jump in orders from the armed forces; 4) counter-to-counter shopping by individual smokers for their favorite brands.
P: Huge Government purchases of cigars--especially the 3-c- to 12-c- brands--will this year leave cigar smokers with half the cigars they bought in 1942. What is left to buy are mostly expensive imported cigars, which most smokers have never heard of and which they do not like.
P: The 1,200 U.S. candymakers this year will produce 2 1/2 billion pounds--65% of it in bars. This will not be enough to meet the demand. Shortages of ingredients are so great that no increase in production will come till months after Germany is beaten.
P: All Wrigley's chewing gum except "Orbit" (made from grade-B chicle), and 75% of Beech-Nut production is going to the armed forces.
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