To answer some of the questions subscribers all over the world have been asking about how TIME gathers, verifies, writes and distributes its news.

So many readers of TIME have written us about the newspaper advertisements through which we are trying to get more Americans thinking harder about the problems that lie ahead (I have shown you miniatures of four of them in this column) that you have kept me more than busy answering your letters.

The latest letter count is 4,093.

Many of you have suggested subjects for future advertisements. For example, D. Stewart Iglehart, president of the Grace Line, would like to see one about our merchant marine and another about international money ("The world," he says, "is turning back to gold and the dollar as the only really sound media for international transactions"). . . . Herbert Bayard Swope suggests such topics as postwar taxes, postwar enter-"A plea for straight prise,and relations with Russia (two

of these are in preparation right now) . . . Willard M. Kiplinger nominates "What should Government do and where should it stop?" . . . Benjamin Rush, president of the Insurance Company of North America, is among many who believe we should discuss the place of religion in the postwar world . . . and H. V. Kaltenborn suggested a message on postwar Germany just as we were releasing one to the newspapers.

One letter enclosed 6,400 words about how to take care of this war's veterans. A professor at the University of Pennsylvania mailed us an eight-page presentation, complete with charts (one was captioned "Modern Fiddling Neros"); and a lecturer polled his audience to get their ideas on what subjects should be covered in future Mindpower advertisements.

I wish I .had the space here to quote from many more of the friendly and often very helpful letters we received--from Bishop Lawrence, from Bernard Baruch, from Ray Lyman Wilbur, from Congressman Jerry Voorhis, from Professor Irving Fisher, from Professor William Ernest Hocking, from President Paul Shoup of the Southern Pacific, from Governor Darden, from Evans Clark of the Twentieth Century Fund, from Director General L. S. Rowe of the Pan American Union, from Finance Committee Chairman E. M. Voorhees of the United States Steel Corporation.

Many of you want to help give these messages even wider circulation than they are getting through the 40-odd newspapers (in addition to TIME & LIFE) where they are appearing. Educators asked for copies for class room use, lecturers want proofs for their discussion groups, others want copies just for their friends--and the Sparks-Withington Company asked for 60 copies to post on its bulletin boards for its 4,000 employes to see.

The Kresge Department Store in Newark requested permission to run all the advertisements at their own expense in the Newark newspapers. A bank, a textile house, and a newspaper asked for electrotypes to publish the campaign locally at their own expense. The text of the advertisements has been broadcast over the radio from several stations and reprinted in editorial columns all across the country.

But perhaps the response we all got the greatest kick out of came from a reader who saw the message, not in the newspapers, but reproduced in TIME'S Pony Edition. His letter was datelined "Anzio Beachhead, 5, May, 1944."

Cordially,

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