Monday, Jul. 10, 1944

To answer some of the questions subscribers all over the world have been asking about how TIME gathers, verifies, writes and distributes its news.

Should TIME continue to fly its Air Express Edition all over Latin America each week?

On the eve of TIME-by-Air's third birthday, we put this blunt question to all the American ambassadors and consuls south of the Rio Grande, to the presidents and foreign ministers of the 20 Latin American republics --and to quite a large group of the most important American businessmen in the countries with which U.S. commercial ties seem strongest.

A very large percentage of the men whose verdict we asked have answered our letter. Many offered helpful, on-the-spot suggestions and criticisms, but only six expressed any doubt at all about the worthwhileness of our venture. Far more typical are comments like these:

TIME'S Air Express Edition is a real contribution to the thousands of English-reading people in Latin America," says Jefferson Caffery, U.S. Ambassador to Brazil. "An indispensable link with the world beyond the horizon. It is impossible for one who does not live here to appreciate its importance" writes Puerto Rico's Governor Rexford Guy Tugwell. And Venezuelan Ambassador Diogenes Escalante calls TIME "the most efficient help to the cause of mutual understanding between the peoples of this continent."

"By treating with sympathy the problems which affect Latin America, TIME has helped to strengthen the goodunder standing between our peoples," writes Mexico's famed Minister of Foreign Relations Ezequiel Padilla. "Telling the complete truth in all cases has won for TIME the highest prestige" writes Enrique Santos, Editor of Bogota's great newspaper, El Tiempo. "You are performing a magnificent service," says E. C. Givens,

Vice-president of General Electric, S.A. And M. G. Ensinger, President of the Union Wire Rope Corp., of Kansas City, has recently returned from Latin America to report that "TIME has made a very important contribution to the war effort by dispelling much of the unfavorable propaganda that has impregnated the Americas. TIME is especially effective because it is so

widely read."

"Time Air Express was conceived as our contribution to the Good Neighbor Policy," we wrote in asking these men for their opinions. "We are not unduly concerned over immediate profits or losses if only this new venture is proving its worth in other ways--for we firmly believe that the quickest possible exchange of news is essential to hemisphere solidarity and to the strengthening of the ties of commerce and general goodwill between the Americas.

"On the cheering side, we know that circulation has almost tripled. We know that TIME Air Express is looked forward to each week by almost every U.S. family living in Latin America and the West Indies and by thousands of other business, political and cultural leaders. We have watched its operations expand to include special printings (for quicker delivery) in Mexico City, Bogota, Sao Paulo and Buenos Aires. . . . But the great question is whether TIME-by-Air is helping to bring Americans of both continents closer together--and now the time has come to take stock frankly."

Our readers have now taken stock for us, and their verdict seems almost unanimous.

Cordially,

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