Tailored Talk

The nation's most industrious candidate for Vice President last week ingeniously saved himself considerable wear, tear and carfare. As part of his campaign to re-elect himself and resuscitate the New Deal, Vice President Wallace had engaged to deliver a speech at the American Business Congress in New York City's Waldorf-Astoria Hotel. But few Wallace votes are to be found on Peacock Alley. How reach the rural hearthsides?

To the nation's nearly 900 radio stations went a post card announcing that the Vice President was to make an important speech in New York City, that a recorded transcript to be broadcast locally could be had for the asking. No less than 569 stations flatteringly responded. The $1,200 cost of the records, the New York Herald Tribune learned, was borne by an unnamed friend of Mr. Wallace. Listeners to both speech and record noted that they had been significantly tailored to their respective audiences. Omitted for Waldorf-Astoria listeners, for example, was a recorded assertion that "the present high concentration of investment banking in New York City is itself incompatible with free enterprise, for only large national corporations have access on reasonable terms to that market."

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