Monday, May. 10, 1943
To answer some of the questions our subscribers have been asking about how TIME gathers, verifies, writes and distributes its news.
Did you know that there are now ten editions of TIME, printed in six cities, on three continents--with five more editions already on the fire?
I had to write them all down one morning to get them straight myself --and perhaps this week you would like to look over the list.
First and second are our two regular domestic issues: 700,000 copies printed in Chicago; 400,000 copies printed (for speedier East Coast distribution), in Philadelphia.
Third--there is TIME CANADIAN, which is just like the domestic editions except that it contains special advertisements written for the Canadian market. We tried to arrange for printing this edition in Canada, but the Dominion Government does not want any new publishing ventures started there until after the war.
There are now three editions of TIME AIR EXPRESS, with another soon due to appear. Most of these copies are still printed in this country on the world's fastest offset presses, then sped to Latin America by plane. But last year we began printing an edition for Mexico and Central America in Mexico City; last month we began printing in Bogota for the north coast of South America--and very soon we hope to launch a third Latin American edition in Buenos Aires.
The circulation of TIME AIR EXPRESS is now close to 40,000--and if you have any friends south of the Rio Grande they have probably told you it is read by practically every American business man, diplomatic representative and Army & Navy officer down there--and by a very large percentage of the most important Latin Americans as well. Other U.S. magazines and newspapers arrive anywhere from two weeks to three months late, and so we feel TIME AIR EXPRESS has a more important job than ever today in keeping Americans and their friends throughout Latin America in touch with what is going on in this country.
Seventh--there is the school edition, a special 32-page issue for the hundreds of classrooms where TIME is used each week as the textbook in current affairs.
Eighth and ninth--there are our Overseas editions, which also carry special advertising. Most of these copies are still printed in the U.S., but we already have one Overseas edition printed in Australia--and we are getting set for two others.
Tenth--there is the miniature, one-ounce pony edition which the armed forces are flying pretty much all over the world so our soldiers and sailors can get news about the war and about how things are going at home--and get it the quickest possible way. Today I can reveal for the first time that 28,000 of these ponies are being rushed to our troops in England. Next week we will be printing a total of more than 80,000 copies a week for our armed forces overseas.
I find it pretty fascinating to think of people in Buenos Aires and Trinidad--in London and Cairo--in Liberia and Iceland and way out in the Aleutians--all reading TIME while you and I are still reading the same issue here at home--and I thought you might get a kick out of it too.
Cordially,
P.S. If you have a boy in service overseas and would like to see how he gets the news from TIME, I will gladly mail you a copy of the pony.
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