Willard v. Profits

Over in their graves whirled many dead educators recently when a remarkable criticism was leveled at the University of Illinois: "The driving force of the profit motive which characterizes American industry is lacking." This was the opinion of the Chicago firm of Booz, Fry, Allen & Hamilton, business analysts, who had been hired (for $20,000) by the Illinois Board of Trustees to look over the university.

The criticism outraged the university's president, Engineer Arthur C. Willard, who had supposed that the central character and achievement of a university was cultural, would be intangible on a balance sheet.

Snorted President Willard :"A university has only one major function, which is education and research. . . . The business operations of the institution are secondary and incidental to this function and so are its general public relations."

Last week the University of Illinois, while accepting some other suggestions in the report, was still running like an educational institution, without the profit motive.

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