Double Life

Soap opera went to work for the Government this week, on a grandiose double-life basis worked out by OWI. The scheme:

The two-dozen-odd washboard weepers will continue to do business at their same old spot, with the same old plots. In addition they will put on an entirely different show each day, using the same characters beloved of millions of housewives but involved in entirely different adventures. What these new Government-inspired adventures will be is up to OWI. But listeners who never get enough of CBS's Our Gal Sunday will be able to follow her breathless career as usual at 12:45 p.m. E.W.T., earlier that day (at 9:45 a.m. E.W.T.) they may follow her in a story promoting OWI's "Message" on the United Nations. Big Sister will double in a different story about "Victory Homes," Young Dr. Malone in "Home Nursing," Portia Faces Life in "Salvage," Stella Dallas in "The Merchant Marine."

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