New Network

When dapper dynamic Arde Bulova (of Bulova watches) began collecting East Coast radio stations a decade ago, radio men watched and wondered if it was a network he was after. It was. Last week Bulova's network was seining the air.

The debut of the ten-station Atlantic Coast Network was deliberately demure. It began by relaying as sustainers a pair of BBC programs: London News (weekdays, 10:45 p.m., E.W.T.) and Foreign Correspondent (Tues. & Wed., 8 p.m., EWT). Next month the network plans to add band and symphony concerts and news commentaries from Washington. But radiomen are still watching Bulova intently for other reasons:

>> The network claims that its ten stations can reach 21.7% of all the radio homes in the U.S., and that the package price for time on all ten is hardly more than for one of New York City's 50,000-watt stations.

>> Network General Manager Edward Codel says that he may try to work out a rate card under which advertisers will pay according to the number of people who hear their programs. It is an experiment that advertisers have long wanted.

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