Monday, Jun. 08, 1942
Cola Armistice
Coca-Cola and Pepsi-Cola last week called off their ten-year-old global battle over the word "cola," quietly announced: "All litigation pending throughout the world is to be dismissed without cost to either party."
It took the highest court in the British Empire--Judicial Committee of the Privy Council in London--to pull the battlers apart, get them to sign a truce. Last March this tribunal decided a four-year-old Canadian suit, bluntly told Coca-Cola it had no exclusive right to the word "cola," because it came from the African cola (or kola) nut, was thus public property.
May trading on the New York Stock Exchange fell to 7,229,000 shares, smallest for any month since August 1918. But stock prices rose 5%, first month-to-month gain since last July.
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