Selaccaaos del Reader's Digest

In ten months the Spanish edition of Reader's Digest has become the biggest-selling Spanish-language magazine on record (350,000 circulation), and Publisher DeWitt Wallace has taken his place among the big U.S. exporters to Latin America. Last week he announced a new project for winning Latin American friends and losing money. It is a Portuguese edition of Reader's Digest for Brazil. Scheduled for delivery Jan. 10, starter edition will be 100,000 copies.

Like the Spanish edition (Selecciones del Reader's Digest), the Portuguese Selacc,`aaos will lose money to start with. Two further ideas will increase Reader's Digest's Latin American budget: 1) a talent-scouting trip, now afield, in search of articles from Latin America (not to exceed 40% of magazine's content); 2) sponsoring free U.S. tours for Latin American writers.

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