Monday, Aug. 25, 1941
Quest
I'm an adventurer. I was present at the Gallipoli Campaign in the first World War. In the drying Turkish sun, on the burning beach, I made notes with a Jones pen.
After that and other similar recommendations this week hundreds of people must have been eager to buy the Jones Mystery Flow Fountain Pen. All credit for their eagerness belonged to the Lewis Brothers, Mort & Lester. They waited 98 weeks for some sponsor to buy their NBC sustainer If I Had the Chance, which was written by Mort, ballyhooed by Lester. When nobody gave the show a break, Mort hopefully whipped up another called Behind the Mike, set Lester to work on its promotion. Designed to tell inside stories about programs and radio personalities, Behind the Mike is now aired over 85 stations and short-waved to Canada and South America.
Last week, in desperation, Mort Lewis put together a script designed to show what the program could do for a commercial sponsor. Behind the Mike tapped in on Fred Bate in London to show how NBC handled its news, described famous fluffs made by radio announcers, interviewed Robert Gunderson, blind entrepreneur of a radio school, and it plugged hard for its sponsor the mythical Jones Mystery Flow Fountain Pen.
A trifle fearful of his own persuasive powers, Mort Lewis wondered this week what he would do if people pestered him for his mythical pens. He also wondered what he would do if his latest device didn't fetch a sponsor for Behind the Mike. Although he has served as scripteur for Burns & Allen, Willie & Eugene Howard, Olsen & Johnson, many another team, he now writes only Behind the Mike and dialogue for Molasses & January, who now flourish in the south and southwest.
Moonfaced, balding, bespectacled, Mort broods a great deal about his health. Year and a half ago, while skiing in the Adirondacks, he fell victim to snow blindness, now carries two pairs of dark glasses around with him at all times. Ever since a couple of thugs attacked him one evening, getting the upper hand while he was removing his glasses, he has been taking jujitsu lessons. He experiments with jujitsu on his secretary and on Brother Lester. He tried it once on his new wife, principal of an elementary school in The Bronx, nearly broke her wrist before she could say uncle.
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