Last Telephone Call

The most elementary radio program ever devised in the U.S. vacated the air waves last week. It was NBC's Pot o' Gold, which in its heyday a year ago kept 15,000,000 listeners at home each Tuesday night, hoping that a telephone call would net them $1,000. The Pot survived an investigation by the Department of Justice, bitter complaint by cinemoguls whom it robbed of Tuesday-night audiences. In the course of its 89-week existence, the Pot distributed a whopping $89,000 in easy cash.

At the end of its run last week, Pot o' Gold received no answer to its final call. Thereupon it donated the $1,800 remaining in its kitty to the American Red Cross.

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