What's On Your Mind?

Do you have a personal theory that might answer the problem of perpetual motion? Do you think the Einstein theory is cuckoo? Or do you have an idea that will revolutionize anything? Thus last February Los Angeles station KNX announced the advent of What's On Your Mind?, the ultima Thule in audience-participation shows. Since that time the program has spread itself over a CBS Pacific network, more than doubled West Coast sales for its sponsor, Planters Nut & Chocolate Co. Last week it was well ahead of regional rivals, rated more popular on the Coast than such national favorites as Kay Kyser and Information Please.

Few ideas are too screwy for What's On Your Mind? Participants to date have advocated everything from a Theatre Patrons' Protective League to end double features to a League for the Abolition of Amateur Ketchup Throwing. Not long ago it was suggested that fencing foils be used to settle family disputes, that the gap between Alaska and Asia be plugged so that the Japanese Current would not be chilled by meeting up with the Arctic Current. Another thinker revealed that he was working on an airplane that could make 800 miles an hour. Another mind had invented an inverted periscope for seeing fish under water. After the inventor mentioned the fact that he had seen a submerged submarine 350 feet away with his periscope, the Navy had a talk with him, but nothing came of the discussion.

Concocted by Hollywood Adman Raymond R. Morgan, What's On Your Mind? includes a quiz, designed to cut down long-winded participants, musical interludes, and occasional personal requests. A 67-year-old U. S. Army veteran of the Boxer Rebellion, who claimed that he had been court-martialed and dishonorably discharged from the Army on charges of having peddled illegally 90-c- worth of chocolate bars, broadcast, "All I want is for some of the fellows who were with me in Peking in 1900 to come forward and help me clear my name."

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