New Index

The indexes by which students of U. S. business measure its temperature are many & various, range from freight carloadings to horoscopes. Last week they got a new one. Flashy, white-haired, doughnut-dunking* Albert Andrew McVittie, 59, ex-showman, Denver restaurateur, president of the National Restaurant Association, had studied the pencil scribblings on restaurant tablecloths, found they were in creasing. McVittie conclusion: business is better. His reason: "When people write on tablecloths, they generally do so in terms of figures. . . . The general opinion is that deals are closed in business offices, but . . . nearly half of them are consummated ... in restaurants."

* Broke and hungry on Thanksgiving Day, 1905, McVittie shelled out two of his last three nickels for coffee & doughnuts in a Grand Island, Neb. cafe, vowed to eat a doughnut a day in memory of his plight, has done so.

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